Earlier this week, I attended a conference where the keynote speaker said “people don’t want to suck”. The claim was taken from Gartner research. The point was that people don’t want to be bad at what they do.
Anything you can offer that helps people be successful in their work is powerful.
The speaker also talked about how psychographics is the new demographics. That’s a valid statement. It’s harder information to come by, but very powerful once you can get it! The next survey you do, try throwing in some psychographic-related questions and see what you find.